Review the key concepts, formulae, and examples before starting your quiz.
🔑Concepts
Cost Functions and Marginal Cost: The Total Cost function represents the total expenditure for producing units, consisting of Fixed Costs (constant) and Variable Costs. Marginal Cost () is the instantaneous rate of change of total cost with respect to the number of units produced, calculated as . Visually, represents the slope of the tangent to the Total Cost curve at any point .
Revenue and Demand: Total Revenue is the total amount received from selling units at price , given by . The demand function shows the relationship between price and quantity. Graphically, the demand curve is usually downward-sloping, indicating that as price decreases, the quantity demanded increases.
Profit Maximization: Profit is the difference between Total Revenue and Total Cost, . Profit is maximized at a production level where the Marginal Revenue () equals Marginal Cost (), provided the second derivative of profit is negative (). On a graph, this occurs where the vertical distance between the revenue curve and the cost curve is greatest.
Average Cost and its Relationship with MC: Average Cost () is the cost per unit, calculated as . The curve is typically U-shaped. A key geometric property is that the Marginal Cost () curve always intersects the Average Cost () curve at its lowest point (the minimum average cost).
Price Elasticity of Demand: This measures the responsiveness of the quantity demanded to a change in price. It is defined as . If , demand is elastic (sensitive to price changes); if , demand is inelastic; and if , it has unit elasticity.
Break-even Point: This is the production level where Total Revenue equals Total Cost, resulting in zero profit (). Visually, these are the points where the and graphs intersect. A company starts making a profit only after surpassing the first break-even point.
Marginal Revenue and Elasticity Relation: There is a direct relationship between , Price ( or Average Revenue), and Elasticity (), expressed as . This shows that if demand is unit elastic (), then , meaning total revenue is at its maximum.
📐Formulae
💡Examples
Problem 1:
The demand function for a certain product is given by and the total cost function is . Find the number of units that should be produced to maximize the profit, and find the maximum profit.
Solution:
- Find the Revenue function: .
- Find the Profit function: .
- Find the first derivative for critical points: .
- Set to find : .
- Check the second derivative for maximality: . Since , the profit is maximized at units.
- Calculate Max Profit: .
Explanation:
To maximize profit, we first derive the profit function by subtracting cost from revenue. We then find the stationary point by setting the derivative to zero and confirm it is a maximum using the second derivative test.
Problem 2:
If the demand function is , find the price elasticity of demand when the price . Determine if the demand is elastic or inelastic at this price.
Solution:
- Given . Differentiate with respect to : .
- Find the value of when : .
- Use the elasticity formula: .
- Simplify: .
- Since , the demand is inelastic.
Explanation:
Elasticity measures how quantity changes with price. By differentiating the demand equation and plugging in the specific price and quantity values into the elasticity formula, we can categorize the market responsiveness.